Microeconomics: Table of Contents
| Ch 1 | What’s In Economics For You? Scarcity, Opportunity Cost, Trade | 1.1 Are You Getting Enough? Scarcity and Choice 1.2 Give It Up for Opportunity Cost! Opportunity Cost 1.3 Why Don’t You Cook Breakfast? Gains from Trade 1.4 Economists as Mapmakers and Scientists: Thinking Like an Economist 1.5 Where and How to Look: Models for Microeconomics and Macroeconomics |
| Ch 2 | Making Smart Choices The Law of Demand | 2.1 Put Your Money Where Your Mouth Is: Weighing Benefits, Costs, and Substitutes 2.2 Living on the Edge: Smart Choices Are Marginal Choices 2.3 Move On When the Price Isn’t Right: The Law of Demand 2.4 Moving the Margins: What Can Change Demand? |
| Ch 3 | Show Me the Money The Law of Supply | 3.1 What Does It Really Cost? All Costs Are Opportunity Costs 3.2 Forget It, It’s History: Sunk Costs Don’t Matter for Future Choices 3.3 More for More Money: The Law of Supply 3.4 Changing the Bottom Line: What Can Change Supply? |
| Ch 4 | Coordinating Smart Choices Demand and Supply | 4.1 What Do Markets Do? Price Signals from Combining Demand and Supply 4.2 When Prices Sit Still: Market-Clearing, or Equilibrium Prices 4.3 Moving Targets: What Happens When Demand and Supply Change? 4.4 Economists Do It with Models: Simplifying Changes in Demand and Supply 4.5 Getting More Than You Bargained for: Consumer Surplus, Producer Surplus, and Efficiency |
| Ch 5 | Just How Badly Do You Want It? Elasticity | 5.1 Measuring Your Responsiveness: Price Elasticity of Demand 5.2 Will You Make It Up in Volume? Elasticity and Total Revenue 5.3 How Far Will You Jump for the Money? Price Elasticity of Supply 5.4 Can You Measure Substitutes? More Elasticities of Demand 5.5 Who Pays the HST? Tax Incidence and Government Tax Choices |
| Ch 6 | What Gives When Prices Don’t? Government Policy Choices | 6.1 Do Prices or Quantities Adjust? Unintended Consequences of Government Policies 6.2 Do Rent Controls Help the Homeless? Price Ceilings 6.3 Do Minimum Wages Help the Working Poor? Price Floors 6.4 When Markets Work Well, Are They Fair? Trade-Offs between Efficiency and Equity 6.5 Choosing between Efficiency and Equity: What Economics Can and Cannot Do for You |
| Ch 7 | Getting the Most Bang per Buck Utility behind Demand | 7.1 When Satisfaction Diminishes: Demand, Total Utility, and Marginal Utility 7.2 How Does Equalizing Maximize? Rule for Maximum Total Utility 7.3 Greatest Happiness for the Greatest Number: Total Utility, Marginal Utility, and Consumer Surplus 7.4 Are Your Choices As Smart As You Think? Behavioural Economics |
| Ch 8 | Finding Producers' Bottom Line Profits and Costs behind Supply | 8.1 What Accountants Miss: Accounting Profits and Hidden Opportunity Costs 8.2 What Economists Find: Normal Profits and Economic Profits 8.3 Red Light, Green Light: How Economic Profits Direct the Invisible Hand 8.4 Why Are Additional Workers Less Productive? Short-Run Costs and Diminishing Marginal Productivity |
| Ch 9 | Pricing Power Market Structure and Pricing | 9.1 Dreams of Monopoly and Nightmares of Competition: Price Makers and Price Takers 9.2 How Much Competition Is Going On? Market Structure 9.3 To Compete Is a Verb: How Do Businesses Compete? 9.4 Pricing for Profits: Comparing Marginal Revenue and Marginal Cost |
| Ch 10 | What's Perfect about Perfect Competition? Productivity, Costs, and Efficiency | 10.1 More Gets You Less: Diminishing Marginal Productivity and Costs 10.2 Marginal Costs Rule! The Supply Curve in Perfect Competition 10.3 Go or Stay? Short-Run Equilibrium 10.4 Adjusting to Perfection: Long-Run Equilibrium, Supply, and Efficiency |
| Ch 11 | Pricing for Profits in Imperfect Competition Marginal Revenue and Marginal Cost | 11.1 Is the Price You See the Revenue You Get? Marginal Revenue and Marginal Cost 11.2 Recipe for Profits: Marginal Revenue Greater Than Marginal Cost 11.3 Divide and Conquer: Price Discrimination Recipes for Higher Profits 11.4 Are Maximum Profits Good for All? Market Structure and Efficiency |
| Ch 12 | When Markets Fail Natural Monopoly, Gaming, Competition, and Government | 12.1 Size Matters: Market Failure and Natural Monopoly 12.2 Cooperate or Cheat? Prisoner’s Dilemma and Conspiracies 12.3 C-Words Everywhere: Cartels, Collusion, Cheating, Competition Law, Caveat Emptor 12.4 Pick Your Poison: Market Failure or Government Failure? |
| Ch 13 | Acid Rain on Others' Parades Externalities, Carbon Taxes, Free Riders, and Public Goods | 13.1 Handcuffing the Invisible Hand: Market Failure with Externalities 13.2 Why Radical Environmentalists Dislike Economists: Efficient Pollution 13.3 Liberating the Invisible Hand: Policies to Internalize the Externality 13.4 Lighthouses Won’t Make You Rich: Free Riders and Public Goods 13.5 Why Your Tuition Is Cheap (Really!): Subsidies for the Public Good |
| Ch 14 | What Are You Worth? Inputs, Incomes, and Inequality | 14.1 Switching Sides: Incomes Are Prices and Quantities in Input Markets 14.2 What Have You Done for Me Lately? Labour and Marginal Revenue Product 14.3 All Present and Accounted For: Interest on Capital and Present Value 14.4 Why Connor McDavid Plays by Different Rules: Land, Economic Rent, and Superstars 14.5 What Should You Be Worth? Inequality and Poverty |
| Ch 15 | Are Sweatshops All Bad? Globalization, Trade and Protectionism | 15.1 Why Don’t You Cook Breakfast? Gains from Trade 15.2 Winners and Losers: Efficiency and Trade 15.3 What’s So Wonderful about Free Trade? Protectionism and Trade 15.4 Is Free Trade the Problem? Globalization and Sweatshops |